Joey Baker and Wendell Moore have a delicious NIL pairing

It is getting harder and harder to keep up with NIL agreements now that college athletes can cash in. Everyone is trying to make a deal with the athletes and around the Carolinas and South East, mostly anyway, Bojangles is working with several athletes including Joey Baker and Wendell Moore.

Also on the list: Cam Hayes and Breon Pass from NC State.

We can certainly see the value of Duke Basketball and NC State too. Both programs are in a large, heavily marketed conference that is attracting a lot of attention. but some of the others endorsed seem a bit under the radar. Take Austin Yowell, Belmont football, or Evan Bergman, High Point baseball or Ariana Nance, Elon basketball.

In Nance’s case, he’s a relatively anonymous red shirt junior who barely played at a Colonial Athletic Conference school. We might see a lightly used player, say in Tennessee, get a deal because he’s in a large metropolitan area at a major conference, but Elon?

Obviously, they know what they are doing and we don’t quite understand it. We would just like to know how they arrived at the decisions they arrived at. There must be some factors we weren’t even close to thinking about.

Either way, we’re sure the athletes who got offers are thrilled. Next question: free chicken sandwiches?


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