Sorare Teams Up With MLB For First Non-Soccer Fantasy Game – Ledger Insights

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Web3 fantasy sports platform So rare partnered with Major League Baseball (MLB) in its first expansion beyond football. Following a partnership with US Major League Soccer, the MLB deal represents a major milestone for Sorare in the US and around the world.

the Non-fungible token (NFT) based game launched in 2019 and initially partnered with individual football teams across all leagues to create limited edition player trading cards. Users purchase these NFT cards and use them to create a weekly roster of five players whose performance depends on how the athletes play in real life. Sorare has managed to enroll almost every major football team in Europe, partnering with leagues such as La Liga and Bundesliga, and enrolling national teams in the Euro 2020 tournament, such as France and Belgium.

Until recently, he mainly focused on Europe, as this is where football has a strong presence and financial backing. Last year, Sorare raised $680 million in funding, after which it opened offices in the United States and last March finalized the deal with MLS. The partnership with MLB further accentuates its American expansion efforts.

For MLB and baseball in general, the partnership with Sorare gives it the opportunity to be exposed to 1.8 million Sorare users in 185 countries.

“The connections we make with our fans are vital, and Sorare understands the importance of that connection,” said Baseball Commissioner Robert D. Manfred, Jr. Fans truly own a part of the game they love is unique and goes beyond borders – allowing us to bring the love of baseball to more fans around the world.

MLB has several initiatives in the NFT space, including dynamic NFTs with Fanatics’ Candy and digital collectibles with Topps, which is now also owned by Fanatics. His first initiative was backed by the WAX ​​blockchain but was scrapped.

As for Sorare, it has seen monthly active user growth of 32% over the past 12 months and plans to further grow its audience in the US through the MLB partnership, especially among younger users.

Outside of fantasy sports, Sorare is said to be involved with the PGA Tour, ran a Ronaldo NFT auction, partnered with Homa Games for mobile football games, and launched an NFT legends collection.


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